Custom Web Development vs Custom Software Development

Custom Software Development

The process of creating software applications that are specifically designed to address the requirements of a particular business. These applications are built from scratch and are not limited to web-based solutions.The software involves analyzing the specific needs of the organization, designing a solution architecture, writing code, testing the software, and deploying it to the intended environment. It is often integrated with existing systems, database management, and business logic implementation. Custom software can be used for numerous purposes, such as enterprise resource planning, inventory management, data analysis, and more.

Custom Web Development

Custom web development, on the other hand, focuses on building web-based applications. It may involve front-end development (client-side) back-end development (server-side), or both. Custom web development often requires expertise in web technologies, frameworks, and databases. It focuses on creating responsive and scalable web solutions that are able to run across different browsers and devices. In summary, custom software development encompasses the broader scope of building software applications for various platforms, whereas custom web development specifically refers to the development of web-based applications.

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From Idea to App: A Non-Technical SME Founder’s Guide to Building Custom Software in 2026

You're running a growing business.You know a custom portal, ERP, mobile app, or internal dashboard could save time, reduce errors, or unlock new revenue. But then the doubts creep in:  “I’m not technical.” “How do I even choose the right tech stack?” “What if I burn money on the wrong development team?”  If that sounds familiar, you’re not alone. In 2026, thousands of SMEs have strong ideas—but no clear path to execution.  The good news? You don’t need to be a developer to build great software. You just need the right process, the right mindset, and the right partner.  At Trawlii, we’ve spent 10+ years helping startups, SMEs, and enterprises turn messy ideas into secure, scalable, future-ready software. This guide breaks down exactly how non-technical founders can do the same—without the jargon or guesswork. 

06 Feb 2026 Read ↗

Be the Answer: Modern SEO & Voice Search Strategies for SMEs in 2026

People do not type on search engines anymore, they speak. "Hey Google," "Siri," and "Alexa" are the common tools for service discovery, analyzing options, and making a purchase. In the year 2026, voice search optimization or conversation search is not a trend; it is part of life. This matters a lot for Small to mid-sized businesses. Modern-day SEO is all about more than just keyword stuffing; it is about delivering an optimal answer to customers' authentic questions. And for those SMEs who get this right, SEO becomes one of the most powerful cost-efficient growth channels available.   

22 Jan 2026 Read ↗

Why Progressive Web Apps Are a Game‑Changer for Retail & E‑Commerce

The online business environment is evolving at a more than ever rate and retailers now require solutions to be quick, varied, and economical. Progressive Web Apps (PWAs) are one of the most effective technologies that have led to the retail digital transformation. A PWA is, simply put, a type of website that resembles a mobile-based application. It operates within a browser but provides capabilities traditionally the prerogative of native software- such as offline capability, push notifications, and blistering performance. The most appealing feature of the PWAs is their ability to be directly added to the home screen of a user, and they can open in a separate window and be accessed through a regular URL. These ensure that they are very convenient to both businesses and shoppers.

06 Jan 2026 Read ↗

Custom Web vs Custom Software Development

Custom Software Development