Brinco: Franchise Discovery & Management Platform

Two purpose-built mobile apps that bridge the gap between franchise-seeking investors and brands ready to expand — making franchise partnerships as simple as a tap on a smartphone.

Industry

Franchise & Business Consulting

Region

India (Pan-India)

Platform

iOS & Android + CMS Web Portal

Services

UI/UX · Mobile Apps · Backend · CMS · Payments

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Brinco Connect app home screen showing categories and Top Brands
Brinco Connect app screen

About The Project

Connecting Brands & Investors, One Click at a Time

Brinco approached us with a bold vision: eliminate the friction in India's franchise ecosystem. Traditionally, a brand looking to expand and an investor looking to run a franchise would rely on consultants, trade shows, or cold calls — a slow, expensive, and opaque process.

The solution was a dual-app, app-only platform. Brinco Hub empowers brands to list their franchise offering, manage documents, and engage leads directly from their phone. Brinco Connect gives investors a marketplace to discover, shortlist, and enquire about franchise opportunities across every city in India — all within a seamless mobile experience backed by a powerful CMS portal for the Brinco team.

The Challenge

A Fragmented, High-Stakes Market Needed a Unified Platform

  • Designing separate yet coherent experiences for two completely different user types — brands (B2B) and investors (B2C) — within a single ecosystem.
  • Building a trustworthy KYC and verification workflow so only legitimate brands appear in search results and investor enquiries reach credible leads.
  • Preventing spam enquiries while keeping friction low enough that genuine investors actually complete the enquiry flow.
  • Creating a tiered subscription model for both sides of the marketplace with Razorpay's recurring billing integrated natively into the app.
  • Handling async media uploads (photos, videos, PDFs, brochures) at scale without blocking the user interface on mobile devices with variable connectivity.
  • Supporting a third user persona — freelance franchise consultants / brokers — with commission tracking and controlled lead access.
  • Delivering real-time lead notifications, in-app chat, and document request flows that work reliably on both Android and iOS.
  • Building a comprehensive CMS portal for the Brinco operations team to manage everything end-to-end without developer intervention.

The Solution

An Integrated Ecosystem Built for Franchise Growth

We architected a robust, scalable platform where every interaction — from a brand uploading their pitch deck to an investor tapping "Send Enquiry" — is smooth, secure, and trackable. Here is how we solved each challenge.

Dual App Architecture

Dual app architecture: separate React Native apps for Hub (brands) and Connect (investors) with shared backend.

KYC Verification

Admin-gated KYC verification so only verified brands go live, ensuring marketplace trust.

In-App Chat

In-app chat & document exchange so brands and investors communicate without leaving the app.

Smart Lead Monitoring

Smart lead monitoring: automated cron job sends reminder notifications if a brand hasn't responded to an investor enquiry within a defined window.

Razorpay Subscriptions

Razorpay subscription plans for both brands and investors with recurring billing in-app.

Async Uploads

Async media upload pipeline (Dramatiq + Redis → AWS S3) so large uploads don't block the UI.

Consultant / Broker Module

Consultant / broker module: dedicated third user type with controlled brand/investor access, commission tracking, referral links, and deal-close dashboards.

CMS Admin Portal

Rich React JS CMS admin portal for listings, plans, leads, notifications, and reports.

Brinco Connect Home Brinco Hub Dashboard Brinco Brand Detail

Key Features

Four user roles, one seamless ecosystem.

Brand / Business (Brinco Hub)

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Brand registration with logo & document upload; KYC verification with admin approval gate

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Detailed franchise profile (investment, ROI, locations, support) & upload photos, videos, menus, catalogs

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View and respond to investor enquiries & in-app chat/messaging with leads

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Push notifications for new leads

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Analytics dashboard (profile views, leads, response rate)

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Export leads as CSV/Excel

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Free & paid listing plans & premium/highlighted brand promotions

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Request documents from investors in-app

Investor / Client (Brinco Connect)

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Easy onboarding (phone / email / social login) & KYC for paid users

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Browse brands by category, industry & city with filters (budget, ROI, brand type)

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Save & shortlist favorite brands

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Submit enquiry to brand (daily spam controls) & in-app messaging or callback request

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Notifications for new opportunities & saved brand updates

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Track all brands enquired with status updates

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Download brochures & proposals

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Subscription plans to unlock more brand details

Freelance Consultants / Brokers

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Consultant registration with KYC & verification

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Browse brands & clients (controlled access)

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Connect clients with brands (admin-approved)

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Commission & referral fee tracking

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Dashboard: leads connected, deals closed, earnings

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Share brand listings via tracking link

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In-app chat with brands/clients (admin monitored)

Admin / CMS Portal (Brinco Team)

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Approve / reject / verify brand registrations

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Manage all client & consultant accounts

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Track all enquiries between clients ↔ brands

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Conversion analytics & revenue tracking

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Subscription plans & consultant commission payouts/reports

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Push notification & blog/articles content management

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Invoices & finance reports

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Automated DB backup every 6 hours

Outcome & Impact

A Platform Ready to Power India's Franchise Economy

Brinco launched as a full-featured, dual-app marketplace with a mature admin backend — live on both Google Play Store and Apple App Store. The platform brings three previously disconnected groups (brands, investors, and consultants) together into one accountable, transparent ecosystem.

Zero Franchise Discovery Friction

Zero Franchise Discovery Friction — An investor can discover a brand, explore its full profile, and send an enquiry in under 3 minutes from anywhere in India.

Trusted Marketplace

Trusted Marketplace — Admin-gated KYC ensures only verified brands appear, building investor confidence and reducing fraudulent listings.

Monetised from Day One

Monetised from Day One — Razorpay subscription plans on both sides create a dual-revenue model with recurring, predictable income.

Pan-India Scale Ready

Pan-India Scale Ready — AWS infrastructure with CloudWatch and automated backups ensures the platform scales as Brinco grows across all Indian cities.

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Get In Touch

Whether you're looking to build a custom digital product, revamp your existing platform, or need expert IT consulting or you need support, our team is here to help.

Contact Information

Have a project in mind or just exploring your options? Let's talk!

email contact@trawlii.com

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